What does online coaching software cost a personal trainer in 2026?

Short answer: online coaching software costs between nothing and about $140 a month in 2026. Almost everywhere the price follows your active client count, not the feature list. At five clients most platforms ask $20–30 a month and a few let you start free. At fifty clients the published price lists run $90–140 a month.

These figures come from the platforms' own public pricing pages, read on 13 September 2026. Prices change — check the one you are considering before you decide.

Why price follows clients, not features

Nearly every online coaching platform charges per active client seat. The reasoning is straightforward: the more clients you coach, the more you earn, so the platform grows with you. Two things follow for you.

First, the price moves in steps, not smoothly. Going from 24 clients to 26 jumps you a whole tier. Budget for the number you expect in six months, not today's.

Second, "active client" means different things. On one platform it is a client with a program assigned; on another it is anyone not archived. If you pause clients seasonally, ask whether a pause reduces the bill.

The real 2026 numbers

| Clients | Other platforms | 3E COACH | |---|---|---| | First 5 | Free on some; $20–30 a month on others | Free | | 10 | Roughly $30–50 a month | EUR 17.99 | | 25 | Roughly $50–90 a month | EUR 31.99 | | 50 | $90–140 a month | EUR 49.99 | | Unlimited | Rarely offered — studio tiers from $100–250, or custom pricing | EUR 79.99 |

Our full ladder and what each plan includes is on the pricing page. The detailed comparison, including where other platforms are better, is on Why choose us.

What hides behind the word "from"

The advertised price is rarely the price you pay. Four things worth looking for in the small print.

Features held in a higher tier. Nutrition, your branding inside the client's app and sometimes booking are the usual ones. The cheapest plan looks cheap precisely because it is missing the thing you wanted the software for.

A branding fee. Getting your name rather than the platform's onto the client's phone can need a higher tier, and sometimes a one-off setup fee.

Currency and tax. Most platforms price in dollars and invoice from outside the EU. Add your bank's conversion margin to the sticker price, and if you are self-employed in the EU, check how you will handle VAT on a service bought from a third country.

An annual commitment. The headline price is often the one you get by paying a year up front.

How to work out your own number

Three steps, five minutes.

1. Count the clients you expect in six months, not the ones you have. That is the tier you will be paying.
2. List what you actually need: programming, nutrition, booking, payments, your branding. Mark which tier unlocks each on each platform.
3. Divide by your client count. A platform at EUR 50 a month across 20 clients is EUR 2.50 per client — less than one session. The question is not "is this expensive" but "does it buy back an hour a week".

What 3E COACH costs

Three differences from the table above. Your first five clients are free for as long as you like, with no card and no trial clock. Every feature is in every plan — there is no tier where nutrition, booking or your branding is withheld. And the price is in euros, billed by an EU company, with data hosted in the EU.

After that: EUR 17.99 for 10 clients, EUR 31.99 for 25, EUR 49.99 for 50 and EUR 79.99 for unlimited.

Questions coaches ask

Do my clients pay anything? No. Clients use the app free — you pay for client seats.

Is it worth starting on a free plan? Yes. Move one client across and see whether it fits before you move the rest. The free plan has no clock on it, so there is no rush.

What if my client count moves up and down? Pick the plan for your usual number rather than your peak, and check whether you can change plan mid-month.

Can I bring clients over from another platform? You invite them by e-mail and they sign in themselves. Programs and history are re-created rather than imported — there is no importer from other platforms. Most coaches rebuild their templates in an afternoon.

---

Want to see it without the spreadsheet? Start free — five clients, no card, no time limit.